The modern world has afforded a lot of innovative and new ways for brands to market. The balance of the internet and the constantly expanding access to information that technology provides has made things like viral video marketing, SEO, and app-based experiences powerful marketing tools. While there are a lot of benefits to using modern technology there are some more traditional tried and true marketing techniques that are still highly effective.
One of the oldest marketing strategies that is still being used today because of its effectiveness is OOH media. If you have been wondering about how to get your brand noticed in Charlotte North Carolina, and how you can use OOH media to do this, here is everything you need to know!
Billboards and More!
So what is OOH media and why should you consider it for your next marking campaign in Charlotte North Carolina? OOH stands for Out Of Home and is a style of outdoor advertisement that rely on mass exposure. There are a lot of different types of OOH media you can choose from, however, the most famous example is the billboard. Billboards have been used for decades along busy streets and highways to expand brand recognition and are a powerful tool for marketing campaigns.
In fact, if you are wanting the best bang for your buck Charlotte billboards are a great tool to consider for your marketing strategy. The city of Charlotte has an impressive population of over 800,000 people and annually sees upwards of 29 million visitors a year.
Why is Charlotte So Popular?
Aside from having a beautiful downtown area that is home to music festivals, incredible restaurants, and the arts, the Charlotte area has beautiful lakes, and nature to explore. Much of the tourism draw that comes through the Charlotte area of North Carolina is thanks to the beautiful landscape that surrounds this city.
So Why Billboards?
Billboards are one of the most popular and effective styles of OOH media for one main reason – they get the most views. OOH media itself is structured around the idea of strategically placing a large advertisement outdoors where it can passively interact with a large number of people. With a city population as large as Charlotte, along with a very substantial amount of annual visitors, a billboard has the best chance of creating a large number of impressions.
In fact, the median impressions that a billboard in Charlotte North Carolina will make over a four-week campaign is over 75 million! This is what makes billboards the most cost-effective way to help spread brand awareness and recognition.
Another benefit to using billboards is that this particular means of advertisement has been used by the biggest, most well-known, and most trusted brands the world over. This lends a sense of credibility and brand legimacy to any brand that utilizes this style of marketing.
What Kind of Options do You Have With Billboards?
When you begin to think about using a billboard in your marketing campaign, one of the first things you need to decide on is what kind of billboard you are going to use. Billboards, as has already been stated have an incredible propensity for garnering a lot of attention, however, this can be optimized with the type of billboard that you choose.
A digital billboard utilizes a high-quality digital panel to display bright images that can be easily viewed in the daily light and are particularly noticeable at night. Some digital billboards are capable of displaying motion graphics, and sound effects, and some can even have interactive properties.
How Does Location Affect Price?
Another factor to take into consideration when planning your billboard marketing campaign is the location and price of the billboard. As stated above, a billboard is an effective marketing tool based on the sheer volume of impressions it can passively garner. The more visibility a location provides for an advertisement, the higher the premium for that placement.
Now, the good news is that even with more affordable locations almost any placement will still produce a lot of impressions. Placement is also important if you have a more specific target audience. For example, sports arenas, colleges or universities, as well as shopping districts all provide opportunities for more directed marketing.
Using OOH media for your next marketing campaign in Charlotte North Carolina can produce some great results for your brand. With flexible options that range from billboards to public bench advertising, OOH media gives your marketing department a lot of effective tools to work with.
The most important thing to remember when crafting your actual advertisement is to make your message as clear as possible. Whether you are using a wallscape or a digital billboard, chances are most people will only spend a few moments with your advertisement. Creating a clear, concise, and effective message to display is key to seeing success come out of your OOH media campaign.