The Daily Sleeper: The Brand of Your Snuggest Dreams

The Daily Sleeper

When creating a particular fashion brand, designers start by defining their niche and zest. But with the sleeper brand, it was the other way around. First came a dream, a daring vision, and then founders Asya Varetsa and Kate Zubarieva developed the concept of a multifunctional not-so-sleepwear brand.

The History of Sleeper

The brand was founded in 2014 in Kyiv. Its founders were, as mentioned earlier, Asya Varetsa and Kate Zubarieva – friends and editors of fashion magazines.

It all started with a Christmas night and the timeless classic of American cinema, “Curly Sue.” Kate was so impressed by the pajamas from the main character’s closet that she had a dream – herself at a factory where they sew comfortable and stylish pajamas.

The next morning Kate told her dream to her friend, and the girls thought, why not? After all, what could be more comfortable than pajamas? Why not create pajamas that would allow you to go from ship to ball – from your bed to a business dinner or a friendly party? That’s how the first collection appeared – striped Sleeper PJ in the black and white palette.

The collection caused a real boom. Within two months after the release, the young brand was spotted by the ex-editor of Vogue magazine. As a result, it found recognition and love from the audience, literally at first sight.

Today the brand’s lines include:

  • Numerous dresses
  • Suits
  • Shoes
  • Swimwear
  • Accessories.

One of the lines even included a small range of children’s dresses.

Over eight years since then, the brand is still at the top of the fashion industry and continues to delight customers with stylish and comfortable novelties.

Importance of Brand Identity

The importance of brand identity can never be underestimated. Your brand is the first thing that potential customers will see, and it needs to make a good impression. It’s important to have a strong and consistent brand identity that accurately represents your company’s values and what you have to offer.

Sleeper as a Philosophy

According to the founders of the brand, the main goal of the company is to popularize the culture of comfort, self-care, and self-love. That’s why all Sleeper clothes are handmade in limited quantities (so the company manages to minimize unnecessary costs and achieve zero waste).

It is important to note that high-quality, environmentally friendly materials are used in sewing the clothes because the Sleeper brand supports the recent trend toward environmental sustainability and responsible consumption.

The Benefits of Daily Sleeper

Why do thousands of women around the world choose Sleeper today? Let’s take a closer look at its advantages.


The designers offer breathable, lightweight fabrics that do not harm the skin. Among the favorite materials are:

  • Viscose
  • Linen
  • Satin
  • Silk
  • Cotton
  • Leather
  • Wool and even wood.

In the very first collections, silk was the dominant material. But now designers have reduced its use due to environmental friendliness. But that does not mean that there is nothing silk left in the range. One such example is ballet shoes.

Variety of Styles

Oversize suits, unisex pajama sets, and dresses of different styles – from mini to elegant evening maxi. Sleeper takes into account the most diverse tastes of fashionistas.

Wide Size Ranges

Brand designers confidently adhere to the body-positivity trend. That’s why the size range includes sizes from XS to 2XL when it comes to dresses and suits. Shoes are available in European sizes from 35 to 42.

Variety of Colors

Both classic black-and-white style admirers and lovers of calm pastels, which the brand is confidently reviving, will find something to their taste in the catalog. There are shades of blue, pink, lavender, green, whiskey noble color, lime, blue or pink Vichy.

And lovers of cottagecore can pay attention to floral prints: roses, pansies, daisies, and sunflowers (the latter will appeal to fans of bold and bright solutions).

The brand always has something to surprise customers. To be sure of this, let’s take a closer look at its products.

Welcome to the Sleeper PJ Range

Daily Sleeper - Semi Loose Pant
Source: @poliarush.mariia

Pajamas were the debut of the brand, and therefore have gained, one might say, cult status.

To begin with, the viscose party sets are probably a good place to start. They are the true incarnation of lightness and elegance. The highlight of this model is the feather trim on the sleeves and cuffs of the pants. The decor is detachable, allowing fashionable women to dress up or choose a more discreet image depending on their desire, mood, and circumstances.

Semi-loose pants are ankle length. This allows you to choose shoes that will maximize the beauty of your legs, especially if you opt for elegant shoes, stiletto sandals, or high-heeled mules, also decorated with feathers.

The top of this Sleeper pajama is a long sleeve shirt that ends with a trim around the wrist. The cut of the top allows the woman to feel easy and relaxed.

The luxury loungewear sets from Sleeper can be worn as a single ensemble or each item can be combined with other pieces from your closet.

Black Tie Pajamas.

The pajama top is a comfortable oversize turtleneck. Perfect for windy weather, where it protects your neck from piercing gusts of wind and at the same time gives you an irresistible elegant outfit.

The bottom of the pajamas is pants with a comfortable elastic band and with a slight flare. Sleeves of turtleneck and trousers are ¾ length and decorated by detachable feather cuffs matching the tone of the set.

The new model is available in three colors – hot pink, emerald green, and black. Sizes range from XS to XL.

Sizeless Pajamas

These sets are made of viscose.

A distinctive feature of luxury sleepwear is its restraint and versatility. These pajamas can be worn at home and in the office. Pants of 4/4 length, top with long sleeves, long back, and collar of shirt type ensure aesthetic versatility.

Unisex Pajamas

The designers of the Daily Sleeper understand how important convenience and practicality are. The unisex set reflects these aspects.

This outfit is made of linen. Both pants and top are characterized by the free cut and the length of 4/4. The highlight of the costume is the comfortable pockets.

Comfortable and original Sleeper sets

Creating interesting designs compatible with practical wear, designers regularly strive for new heights. A line of infinitely comfortable suits awaits your attention.

Saturn and other cosmic lounge suits

This Saturn name hides a comfortable and vibrant set of skinny leggings accented with cuffs and a long-sleeved blouse as the top of the ensemble. Tight-fit pants will help to show all the advantages of the figure, and a loose top will provide ease of movement and the play of volumes in a single image.

Saturn suit is an excellent option for fashionistas who prefer bold style decisions. In this set, you will shine in the truest sense.

In addition to the Saturn costume, the “space” line of party wear from sleeper includes the following outfits: Venus in pink, Cosmos in black, and Stardust in white.

Weekend Chic Set with Leggings

Another model which fans are hunting for. Cozy outfit, equally suitable for home cinema evening or going out, decorated with removable feathers around the cuffs of top and pants.

The comfortable long-sleeved top has 4/4 sleeves and a square neckline. This form allows you to easily complete the image with a neat pendant, a thin chain, or a string of pearls.

Leggings have 3/4 length and can be successfully supplemented with high heels or soft slippers.

These Sleeper sets are available in black, gray, blue, and lavender.

Linen Suits

Daily Sleeper - Linen Suits
Source: @daily_sleeper

One of the last novelties is a Dynasty suit. Bright, stylish, and elegant, it would fit equally well into the official event’s dress code or an evening promenade with friends.

The top part is a blazer with voluminous 90’s style shoulders, 4/4 sleeves, and fancy wave lapels. Oversize cut jacket fastens with two buttons. To complete the top, you could wear wide flared pants or shorts according to your choice.

One of the designers’ favorite decorating variants is ruffles. Many summer suits are decorated in this way. For example, linen lounge suits, Atlanta, or Rumba.

Luxury Loungewear: Discovering the World of Dresses

Daily Sleeper - Luxury Loungewear
Source: @lisa.gumn

The range of elegant dresses will tempt even the most discerning dresser. On the brand’s website, every woman is sure to find something to her liking, from the loose button-down Loungewear Dress to the flirty French Kiss.

But let’s start, perhaps, with the most popular model. This is, of course, the Atlanta dress, with its recognizable features of a soft, stretchy bodice and billowing sleeves with ruffles.

The maxi length and the variety of colors make this dress completely versatile. Have a social event coming up? The navy Atlanta is at your service. Going on a boat trip? Lavender or sky-blue Atlanta is the best choice. Having a picnic with friends? Floral prints or blue Vichy colors would be a great solution. And the color palette is not limited to the listed shades.

Customers love Sleeper lounge clothing brand for the ability to combine simplicity and elegance in their outfits. Each dress from the collection is sure to be distinguished by some kind of zest.

Take, for example, the Picnic dress. A light, airy outfit with puff sleeves, heart-shaped neckline, and pockets enchants with its unobtrusive femininity and at the same time practicality.

And in a soft pink dress Marquise with its corset waist, you will certainly feel like a heroine of some novel.

The Belle dress will create no less fabulous atmosphere. Midi length, moderately puffed skirt, sheared bodice, which gently hugs the figure, creating advantageous accents on the chest and waist – this dress is created for your comfort.

In fact, the brand Sleeper is so versatile that it even offers options for the most important event in the lives of many women – weddings. The snow-white Atlanta of silk or linen, lace trimmed Opera or Paloma, Boheme in the Roaring Twenties style – any of these dresses is the best way to emphasize the beauty of the newlywed.

Comfortable and Fashionable Shoes from Lounge Clothing Brand

Comfortable and Fashionable Shoes
Source: @@daily_sleeper

The main focus of the brand is comfort and versatility. In the brand Sleeper selection, you will not find narrow pads, tight lacing, and stiff soles, which literally nail feet to the ground.

The silk ballet flats Mille-feuille is an embodiment of aesthetics and airiness. Leather soles and luxurious bows as decorations seem to call on the ladies of fashion to take a stroll along the Champs-Elysees or to dance until morning in the ballroom in Vienna.

The designers of the Daily Sleeper are affectionate about feather adornments. This trend did not bypass footwear. One striking example is the Pom Kitten Heel Mules in pink or black. Small and very comfortable heels, elegant design, and a wide range of sizes (up to 42) made these slippers a bestseller.

Fluffy, cozy, and soft shearling slippers are also in great demand. This shoe comes in two variants. The first is laconic flip-flops without any decorations. In the second case, the slippers are decorated with a pair of neat pompoms.

Also, the popular pajama brand offers fabric Puff Slippers, light leather Macaroni sandals, and even clogs.

How to order at Sleeper

Sleeper com offers worldwide shipping through DHL, delivering your order to your doorstep within 5-7 business days.

The store will send you an email with the tracking number so that you can track your order while it is being shipped to you.

What’s the Shipping Cost?

The Daily Sleeper offers free shipping on all orders over $350.

However, their standard shipping charges within the US are $15, while their express shipping charges are $25. But, if you are located outside of the US, it may cost you up to $45 for express delivery through DHL.

Is it Hard to Buy from Sleeper?

It’s easy to shop at sleeper because they have a user-friendly website and a wide selection of products. Even if you’re not familiar with their brand or products, you can easily find what you’re looking for by browsing through their categories or using the search bar at the top of the page.

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